Partnership marks the official launch of Dey’s 2026 Speakers Tour ahead of her debut book
ANAHEIM HILLS, CA, UNITED STATES, January 7, 2026 /EINPresswire.com/ — Iffel International today announced that CEO Hema Dey, the Forbes-recognized Top 5 AI Leader and creator of the SEO2Sales™ methodology, will headline the Women in International Trade – Orange County (WITOC) 2026 AI Town Hall, taking place January 23, 2026, at Chapman University.
The event, titled “You Are What You EEAT: Reimagining Marketing & Sales with AI for Global Growth,” serves as the first major stop on Dey’s 2026 speakers tour, which will span international business organizations, university innovation centers, global leadership conferences, and private speaking engagements for business leaders at companies and their boards of directors in advance of her forthcoming book on AI-driven business transformation.
The WITOC partnership represents a strategic collaboration to equip executives with the clarity, frameworks, and tools needed to navigate the accelerating convergence of human and artificial intelligence. In conjunction, Dey has been appointed to the WITOC Advisory Council beginning January 2026 as WITOC’s Artificial Intelligence Strategy Advisor.
“With AI redefining competitive advantage, leaders need actionable pathways, not theory,” said Hema Dey, CEO of Iffel International. “WITOC’s AI Town Hall is the ideal place to begin this year’s tour, bringing global trade, technology, and leadership conversations together in one room.”
Dey’s speaking tour will expand on the principles behind her SEO2Sales methodology, which integrates neuroscience, AI insights, and data-driven marketing to help companies increase visibility, improve conversion rates, and scale with predictable momentum. Her upcoming book will further explore how AI is reshaping decision-making, brand credibility, and market expansion for organizations operating domestically and abroad.
WITOC AI TOWN HALL 2026 Event Details
“You Are What You EEAT” — Reimagining Marketing & Sales with AI for Global Growth
January 23, 2026 | 3:00 to 7 p.m. PST
Chapman University | Leatherby Center for Entrepreneurship & Business Ethics
Key elements of the program include:
• Opening remarks from WITOC Chair and Program Leader Simona Racek, WITOC partners, including Women Presidents Organization Orange County (WPO), Chapman University Schmid Center for International Business, and event sponsor Port of Los Angeles
• Keynote Address by Hema Dey: Catapulting Domestic & Global Growth with AI
• Applied Strategy Session & Interactive Panel
• Networking reception with industry innovators and global business executives
Why It Matters
The Town Hall builds on the momentum of an October 2025 WITOC virtual masterclass led by Dey and shifts the focus from AI theory to real-world execution.
“The response to Hema’s October webinar was extraordinary and made it clear that our community is demanding real, applicable AI strategy,” said Simona Filip Racek, WITOC Chair and Simaris Trade CEO. “This in-person AI Town Hall builds on that momentum. It gives executives the practical tools, clarity, and confidence they need to compete and succeed in 2026. Partnering with Hema and Iffel International allows us to bring world-class expertise to Orange County and Southern California at a critical moment for global business.”
The town hall attendees will gain:
• A framework for balancing human intelligence with AI for sustainable business growth
• Insights on building visibility beyond Google across the expanding digital ecosystem
• A step-by-step roadmap to shape their AI-powered 2026 strategy
Attendance is limited to 70 executive participants. Registration: witoc.org/events.
About Iffel International
Founded in 2006, Iffel International is a marketing strategy firm based in Southern California specializing in AI-powered sales and marketing systems, global SEO, and go-to-market strategies. The company’s proprietary SEO2Sales™ methodology has earned recognition for its ability to integrate neuroscience, AI, and modern sales techniques into high-performance marketing solutions. Iffel International helps organizations adapt, scale, and grow with customized strategies rooted in data, inclusion, and impact. Learn more at iffelinternational.com.
About WITOC
Women in International Trade Orange County (WITOC) is a California nonprofit, volunteer-run organization proudly serving the Orange County and Southern California business and trade community since 1985. As an affiliate chapter of the Organization of Women in International Trade (OWIT)—a global network with 40 chapters worldwide—WITOC fosters international trade, advances women in business and trade, and strengthens the Southern California business community.
Cara Stewart
WunderMarx Inc.
+1 949-290-5563
cara@wundermarx.com
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