The company prepares to enter the global stage with the Aker P1 marathon shoe and a premium approach to innovation-driven athletic footwear.
TAMPA, FL, UNITED STATES, January 14, 2026 /EINPresswire.com/ — Pharoh, a U.S.-based sportswear brand focused on performance innovation and premium positioning, has announced plans to establish itself as the first company to operate at the intersection of luxury and athletic performance in the global footwear market.
With a development timeline in place and its first sneaker, the Aker P1, scheduled for preorder in January 2026, Pharoh aims to create a new category in sportswear: luxury performance athletic footwear.
According to Pharoh’s founder, Mosimo Jones, the company is building toward a product ecosystem that serves elite athletes and discerning consumers who value performance, exclusivity, and craftsmanship. The Aker P1, designed specifically for marathon athletes, will be Pharoh’s flagship release.
Creating a New Market Category
Pharoh’s mission is centered on the belief that luxury and performance no longer need to be mutually exclusive in sportswear. By integrating patented innovation, a limited production model, and a design-driven approach, the company seeks to define a new premium category that has not previously existed in the American or global athletic shoe markets.
“There’s a white space between functional footwear and luxury consumer experience,” said founder Mosimo Jones. “Pharoh is positioning itself to fill that space with intent, technology, and purpose.”
The company is currently finalizing the prototype for the Aker P1, with testing and product validation slated to begin in 2026.
Product Overview: The Aker P1 Supershoe
The Aker P1 is described as a “supershoe” for marathon runners, combining high-performance functionality with luxury material choices and proprietary engineering.
Key product features include:
-Patented multi-structured cushioning system
-TPU lattice and air bladder architecture
-Designed for energy return, injury reduction, and extended wear
-Premium construction and ergonomic support for elite endurance athletes
Pharoh is preparing two pricing tiers for the Aker P1 based on features and material layers:
-Tier 1: $4,499
-Tier 2: $3,499
Both tiers are designed for serious runners, performance collectors, and luxury sportswear consumers.
Brand Positioning and Target Audience
Pharoh is targeting a dual audience:
-Elite athletes and performance-focused runners who seek advanced technology in their gear
-Luxury consumers who prioritize innovation, exclusivity, and brand values in purchasing decisions
The company’s early supporters include a blend of product engineers, performance stakeholders, and creative collaborators in the sports innovation space. Pharoh’s goal is to engage both communities without compromising on technical credibility or aesthetic distinction.
Pharoh’s internal roadmap also identifies its core differentiators:
-Patented footwear architecture
-Limited production runs (500 units per release)
-Premium engineering and materials
-Brand-led exclusivity vs. mass-market appeal
Launch Timeline and Preorder Campaign
Pharoh’s current launch schedule for the Aker P1 includes the following phases:
-Prototype Finalization: Q1 2026
-Athlete Testing & Validation: Mid-2026
-Preorder Campaign Launch: Late January 2026
-Limited First Release: Q3–Q4 2026
Initial orders will be available through Pharoh’s direct-to-consumer website, with private release options and invite-only campaigns planned for select partners and athletes.
Distribution and Expansion Strategy
The brand will focus on controlled manufacturing partnerships to ensure quality and protect intellectual property as it scales. Pharoh plans to pursue:
-U.S.-based and vetted global manufacturing partners
-Online direct-to-consumer sales channels
-Strategic athlete endorsements and private launch events
After establishing its foundation in the U.S., Pharoh intends to expand into international markets across Europe, the Middle East, and Asia, where demand for niche performance-luxury products is growing.
Long-Term Vision and Product Growth Horizon
Beyond the Aker P1, Pharoh has outlined a 24-month expansion plan focused on:
-Annual footwear releases across new sport categories
-Limited edition apparel collaborations
-Cross-industry partnerships focused on athlete-first innovation
The brand is exploring opportunities in performance basketball, track, and recovery wear—each area developed around the same framework: advanced functionality, controlled exclusivity, and premium craftsmanship.
Industry Context and Brand Differentiation
As the global athletic footwear industry continues to evolve, Pharoh aims to offer an alternative to both mass-market performance brands and lifestyle luxury labels. While many competitors focus on mass distribution or fashion-first design, Pharoh is positioning itself as a hybrid player: a brand built for elite movement but delivered with the precision and exclusivity of a luxury house.
This includes direct relationships with early adopters, a flexible product pipeline, and community-first narratives that reflect the brand’s founding story.
Online Presence and Supporter Engagement
Pharoh’s official website will serve as the primary platform for product releases, preorder campaigns, and updates on future development cycles. The company also shares behind-the-scenes progress and launch content across its digital platforms:
–Instagram (@pharoh_usa)
–Facebook (Pharoh Athletics)
All updates related to technology, features, and pricing tiers will be available at launch. Supporters or press interested in further information may contact the company directly.
About Pharoh
Pharoh is a performance sportswear brand founded by Mosimo Jones with a mission to redefine athletic footwear through technical innovation and luxury-grade product design. The company is headquartered in Tampa, Florida, and focuses on proprietary engineering, controlled manufacturing, and long-term athlete engagement.
Pharoh’s first product, the Aker P1, is a high-performance marathon shoe launching in 2026. It represents the foundation of the company’s goal to become the world’s first luxury-performance hybrid in the athletic space.
Learn more at www.pharohathletics.com.
Mosimo Jones
Pharoh Athletics
+ 1 941-224-7823
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